November 1, 2022 – Mississauga, ON
SEB Administrative Services Inc. (“SEB Admin”), a subsidiary of Smart Employee Benefits Inc. (“SEB” or the “Company”) (TSXV: SEB) (OTCQB: SEBFF), an Insurtech provider of cloud based, end-to-end IT and Benefit Processing solutions for the life and group benefits marketplace and government, is pleased to announce, further to the letter of intent entered into April 22, 2022, pursuant to a definitive agreement dated October 27, 2022, that it has formed a Joint Venture with Everyday People Financial Inc. (“EP” or “Everyday People”), a financial technology and consumer financing company, a “Healthcare Spending Account Mastercard® Program”, offering a challenger product to traditional employer health spending accounts.